How to Incorporate Your Branding Into Your Office Design
The modern office has come a long way from the days of cubicles, bright fluorescent lighting, and drab, boring colors. As evidence piles up linking office aesthetics to employee satisfaction and productivity, companies are doing everything they can to create an amazing office space. It is becoming a key element of company culture. However, ergonomics and cool furniture are not the only elements of a well-designed office. The design of an office is a powerful way to incorporate the company’s brand and reinforce the company mission. Knowing how to incorporate your branding into your office design is more than just splashing the company colors and logo everywhere. A wonderfully branded office strikes a balance between aesthetics, functionality, company imagery, and culture.
Deconstruct Your Logo
Your company logo is the face of your company and the first thing people notice about your brand. Even though the logo is the most important part of your brand, it shouldn’t dominate and be an overbearing theme in your office design. Break your logo down into basic geometric shapes and colors and spread that throughout the office in the form of curtains, carpet, or furniture. It’s a subtle way of bringing your logo into the office without taking up an entire wall.
Convert Your Work Into Art
Your work and products are the best representation of your company, and you should be proud of that. So, let your products and services speak for you. Hang prints on the wall that show your products in the office space to highlight your successes and spread some branding. Even if you’re in an industry that isn’t photogenic, you can still hang photos and prints that relate to the business. In the example below, a location technology company created murals of their satellite imagery in the conference rooms.
Buy Into What You Are Selling
As the old adage goes, “live your brand.” Living your brand means your company practices what it preaches in everything they do. If a big part of your company culture and brand is being environmentally conscious, then your office should be paper-free, have motion sensor lighting, and promote any other green initiatives. Companies should represent their brand in the office so that when anyone comes by for a visit, they aren’t confused about what the brand is all about. For example, if music is a part of your brand, have it playing in the office during the day.
Your reception area tells your guests a story, and with Rework’s large selection of new and used office reception desks for sale, you can tell the compelling story you want. Contact us today!
