There are many things we see every day that influence us, yet we don’t realize it. Subtle signals, sounds, images, and colors influence our mood without our knowledge. Color psychology is especially influential in our daily lives. We all understand that vibrant colors are more pleasing to look at that than greys and browns, but other colors still have a direct impact on our minds. The psychology of color in office design is important for productivity and the mental health of the workers within. Different colors evoke different responses in our brains, both positive and negative.
Green for Peace
Many medical offices opt for a green hue because it promotes tranquility. It gives the viewer a feeling of being in nature, surrounded by plant life. Green is a peaceful color that doesn’t cause eye fatigue, and it helps create a balance between the mind, body, and emotions, resulting in a boost of creativity. Areas in which people work long hours and need to be creative should be green.
Red is the color most associated with the body. It’s known to get the heart rate up, increase blood flow, and spur one’s appetite. Red is the color of emotion and passion, and it elicits a strong response from viewers. Use red sparingly and in muted tones in the office—too much is hard on the eyes and could have a negative effect. Use it to promote movement in areas such as hallways or cafeterias.
Blue is the best color to increase productivity and create a positive effect on the mind. Offices that are predominately blue have a more stable and calming atmosphere. This is the perfect formula to keep workers focused, productive, and positive.
Yellow is the color of optimism, self-confidence, and positivity. The right shades of yellow can be powerful psychological tools that inspire people to great things. This color is great for areas where creative types work. Yellow compliments natural light and helps create a positive atmosphere that’s grounded in optimism.
White best exemplifies the psychology of color in office design. If your office is small and feels cramped, go with white. White tricks the brain and makes small spaces feel larger and more expansive. White comes in many different shades and hues—it’s not boring as many people believe. Don’t use a brilliant white. Instead, go with softer tones like eggshell to give the space a warm and spacious feeling.
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