How to Create a Welcoming Reception Area
As the saying goes, “you don’t get a second chance to make a first impression.” The first impression you make matters because, if it’s bad, it’ll take a lot of work to overcome. That’s why your business must make a good first impression when customers visit your offices and facility. A waiting room that reflects your business and core values and is inviting to your guests is vital to the office’s overall design. As the first point of contact for potential and current customers, the reception area will say a lot about your business. We have some tips on how to create a welcoming reception area for your office.
Use the Right Colors
Using the right color scheme in the reception area is important. Creating an inviting space means using warm colors that are easy on the eyes. Don’t blast the customers’ eyes by combining too many bold, bright colors on the walls and furniture. The use of colors should be intentional, with pops of bright colors as accents. If your company has signature colors that are part of the brand identity, incorporate them into the area. Use chairs, throws and other small accents to bring any additional colors in.
Offer Refreshments
Making the visitor feel at home is the reception area’s main goal. What better way to do that than by providing some refreshments? Having some light snacks and beverages on hand will leave a positive impression and show that your company focuses on the customer and their satisfaction. Adjust the snack level to the amount of traffic coming in and out during the day. Have the items readily available so they can help themselves.
Provide Entertainment
No one likes to be kept waiting. When sitting in any waiting room, seconds seem like hours and people grow impatient. Give your guests something to stay occupied with while they’re waiting. Mount a TV on the wall and play something funny, rather than the news or daytime talk shows. There are services available that stream nonstop blooper and fail videos. Create an informational video about your company to display on the TV too and let the customer know how amazing it is. You can always spread out magazines and books to keep people entertained.
Keep it Open
Being confined to a cramped space makes waiting even worse. Keep your reception area as open as possible so it feels less cramped. Spread out the furniture and keep the flow organic so people feel welcome to stand up, stroll about, and look at the decorations in the room. The whole vibe of the reception area is warm and welcoming, so don’t cram so much furniture in there that it feels confined and unpleasant.
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